We all know the benefits of email marketing. It is a very cost effective digital medium that will allow you to communicate with your current and potential customers. Emails are mostly unsolicited so if you are not doing your email marketing properly then it might just end up in the spam folder. When this happens, instead of getting potential customers to be interested in your business, they will become irritated every time they get email from you.
Email marketing has best practices and you should know about this so that your emails don’t end up in the spam folder and make people interested in reading them.
The way to do this is to deliver relevant information that actually interests your target audience. Segmentation and targeting should be used in order to know what information is relevant to what audient.
To do this, you need to divide your email contacts according to the same attributes, and this is what email audience segmentation is all about. Segmenting is the way to make your email marketing more targeted. Targeting your audience with relevant content is an effective and efficient way of having your emails well received and read.
There are many other benefits of email segmentation aside from delivering relevant information to them. With segmentation you will get a good glimpse of how your customers behave. By this also you will know who among your customers are the most valuable which can help you create relevancy for them. This then will help you address their specific needs through your products or services.
Here are the ways by which you can segment you email audience. You can check their lifestyle, purchasing habits or purchasing history, what you can or should contact them about, products that you have that they need, demographics and business.
Once your email is segmented then you can apply it to whatever information you have for them. Determine which key attribute to use for each list.
You will want your lists to be clean and accurate so you need to constantly test and reevaluated them over a period of time. If a customer just bought a product, he wouldn’t want to receive an email about it any longer.
To be able to do this, you need to track the results of your campaign. Tracking will help you sort through and whatever you have learned from it can be applied to your future campaigns. Tracking can help you identify who reads your emails and who clicks on links. Track subscribers and unsubscribers and you can ask unsubscribers their reason for doing so.
With segmentation and tracking, your email audience will respond positively to the emails that you will send them.