Bubble Film Machine

Three layers Air Bubble Film Machine

bubble film machine
  air bubble film sheet

This aircrew adopts the disposable shaping craft. it is our company that draws domestic and inter national advanced technology extensively,through a great deal of production practices in having ordinary equipment originally, develop, designing,Can produced polyethylene compound bubble (cushion)membrane in succession.designs science,practical,rational in structure of the machine. 

1. This model can produce 2-3 layer bubble film.
2.  Suitable for a wide spectrum of material including
     LDPE , LLDPE and recycled PE.   
3. Bubble size from diameter of    6mm to    32mm,
    according to requirement.
4. Automatic winder optional, which could greatly
    improve production efficiency.

Main Technical Variables:Model

KDPEG-1000 KDPEG-1200 KDPEG-1500 KDPEG-2000

Main&minor Screw Dia.60mm/50mm 65mm/55mm 85mm/65mm 95mm/70mm

Film width:1000mm 1200mm 1500mm 2000mm

Output:120kg/h 160kg/h 180kg/h 250kg/h

L/D:28:1 28:1 28:1 28:1 

Optional equipment:
1) Auto loader
2) Automatic change roller
3) Air shaft


Kingdom Machine co.,ltd team professional produce Plastic Bag Machine,Automatic T-shirt bag making machine,film blowing machine,blown film extrusion,flexo printing machine,stretch film machine,bubble film machine,recycle machine for over 15 years.

Most of our machines export to South Africa,Chlie, brazil, Colombia, Argentina, Peru, Venezuela, Uruguay, Surinam, mexico Egypt, iran, Isrel, bahrain, Cyprus, Iraq, Jordan, Kuwait, Lebanon, Oman, Qata, Saudi Arabia, Syria, Turkey,Nigeria, iran, dubai, south amrica, and other parts of the world. “Kingdom” insists to make machines with simple design, guest first.

Kingdom Machine co,ltd Ruian Economic Zone,Wenzhou,China 325200
Tel:0086-13088651008
Tel:0086-13566179950

Tel.:0086-577-65127709
Fax:0086-577-56848008

sale@kingdommachine.com
kingdombillwang@hotmail.com
kingdombillwang@yahoo.com
http://www.kingdommachine.com 
Skype:kingdombillwang
whatsapp/viber/tango:+86-139-58812663

Payday Loan Suggest That Everyone Should Know

Get instant $100 my pay usa Columbus Ohio within overnight Get $700 tonight fast wire transfer. You can also apply quick $ 200 mypayusa Wichita Kansas within 1 hour .

Online payday loans are once you borrow dollars from the financial institution, and so they restore their resources. The costs are additional,and interest instantly from your following salary. Basically, you spend additional to have your salary early. When this could be occasionally quite hassle-free in certain situations, failing to pay them again has severe outcomes. Continue reading to discover whether or not, or not pay day loans are best for you.

While searching for a pay day loan vender, look into whether or not they certainly are a straight loan provider or even an indirect loan provider. Straight lenders are loaning you their own personal capitol, whilst an indirect loan company is in the role of a middleman. The service is possibly just as good, but an indirect loan company has to have their reduce also. Which means you pay out an increased interest rate.

Usually, you must have got a legitimate banking account to be able to protect a pay day loan. Loan providers want to ensure they can be immediately paid out on the thanks date. Auto withdrawals will probably be produced right away pursuing the downpayment of your own salary.

When searching for a cash advance, do not decide on the 1st firm you see. Alternatively, assess as numerous charges since you can. While many organizations will only charge you about 10 or 15 %, others could ask you for 20 as well as 25 %. Do your research and look for the most affordable business.

Think about shopping on the web for a pay day loan, in the event you need to take one out. There are various internet sites offering them. If you want one particular, you will be previously tight on dollars, why then waste gasoline driving a car all around searching for one that is wide open? You have a choice of doing it all from your work desk.

Costs that are tied to pay day loans incorporate a lot of sorts of charges. You will need to find out the fascination amount, penalty service fees and when you can find app and handling fees. These charges may vary among distinct loan providers, so be sure you consider diverse loan providers before signing any contracts.

If you are from the military, you may have some additional protections not offered to normal individuals. Government regulation mandates that, the monthly interest for online payday loans could not go beyond 36% annually. This really is nevertheless rather steep, however it does cap the costs. You should check for other assistance very first, even though, should you be within the army. There are numerous of armed forces support communities willing to offer assistance to military staff.

The best tip concerning pay day loans is to only use the things you know you may pay back. As an illustration, a cash advance firm may provide you with a certain quantity on account of your revenue is nice, but you might have other agreements that stop you from make payment on financial loan rear. Typically, it is advisable to take out the total amount you are able to afford to pay back once your charges are paid out.

Ensure that you continue to be up to date with any principle adjustments in relation to your payday loan loan company. Legal guidelines is always getting passed on that adjustments how loan companies can operate so make sure you recognize any guideline adjustments and just how they impact you and the personal loan before you sign an agreement.

Look at the Better business bureau ranking of payday loan businesses. There are several reliable businesses out there, but there are several other people which can be less than respected. By exploring their standing together with the Greater Enterprise Bureau, you happen to be providing yourself assurance that you are working using one of the honourable ones on the market.

Only take out a payday loan, when you have not any other choices. Pay day loan suppliers generally demand consumers extortionate rates of interest, and administration costs. Therefore, you need to investigate other types of buying fast income well before, turning to a payday advance. You can, for instance, acquire some money from buddies, or family.

Take a look at probable pay day loan loan providers with the BBB, or Far better Enterprise Bureau. Most companies are good and reputable, but those which aren’t could cause you trouble. Being familiar with earlier complaints which were registered may help you get the best probable decision for the bank loan.

Discover the laws and regulations in your state concerning pay day loans. Some loan providers try and pull off higher rates of interest, charges, or different charges they they are not officially allowed to charge you. So many people are just thankful for your bank loan, and never concern these things, which makes it easy for lenders to continuing getting aside along with them.

Paying down a cash advance as soon as possible is obviously the best way to go. Paying out them back immediately is usually the greatest thing to perform. Credit the loan by way of many extensions and salary periods allows the rate of interest time for you to bloat the loan. This will easily amount to several times the amount you loaned.

You are in a much better placement now to make a decision if you should move forward using a cash advance. If you get in with your eyeballs wide open, pay day loans can assist you out. This article has armed you with expertise, so do something about this!

When Using the Loans At Blue Trust is a Good Idea

Paying bills is something most people do on a regular basis. There will be times when a person will not be able to make ends meet. When these situations arise, finding a way to get the right amount of money to pay these bills will need to be a top concern. There are a variety of different ways that a person can get this money, but nothing quite rivals the convenience of the loans offered at Blue Trust. For years, this company has been providing individuals with the money they need by providing them with an easy loan application. Below are some of the reasons why using the loans provided by this company is a good idea.

Fast Approval and Funding

When a person needs money for bills, they usually need it in a hurry. Trying to get a loan from a traditional financial institution will usually take a long time. With a loan from this company, a person will be able to apply for it online and get it approved in a hurry. Once the loan is approved, the funds can be transferred into a person’s bank account in a matter of days. This means an individual will be able to pay their bills without having to worry about a lengthy approval and funding process.

Easy Repayment

Unlike traditional payday loans, the installment loans provided by this company offer a higher degree of flexibility. With payday loans, a person has to pay everything back at once. This can put them in a financial crunch and may lead to them having to take out another loan just to cover these costs. The installment loans provided by this company provide a person with manageable payments. Be sure to speak with this company regarding what the repayment terms are for the loan in question. They will be able to lay out in detail what is being offered.

Instead of worrying about how to pay bills, a person can take advantage of the installment loans provided by this company. Go to their website to get more information on the installment loans provided and to get details like what the interest rate will be.

The Best Way to Find the Commercial Property You Desire is to Deal with the Very Best Organization Available

Many people believe they understand real-estate since they’ve already bought a house, and then at a later date, offered for sale that property and bought another when their loved ones grew too large for the original house, or once they had been transferred some other place for their employer. The reality is, they quite possibly totally have some rudimentary familiarity with the home real estate marketplace, but Minnesota commercial real estate is usually a horse from a unique coloring. The issues to consider which are necessary to someone when selecting a home usually are not actually precisely the same once looking for the variety of property like JGM Properties commercial real estate has on the market. When buying or maybe booking a house, folks usually want to know the neighborhood, the best academic institutions, the number of bedrooms, as well as the extravagance with the property’s different appointments.

Business oriented property clients have desires which might be considerably more unique compared to an normal residence owner’s. You cannot assume all individuals who need commercial property plan to purchase a property. Their own budget may not allow for it, their own total business plan could necessitate them to move over the following couple of years to a far more noticeable place, or even they only may not want to commit the amount of time the care and upkeep that a property they owned could need. MN commercial real estate for lease, fortunately, comes in as many kinds as do those that might want to rent it. For example, look at the following – virtually all happen to be examples of property that could be considered “commercial.”

A mechanic’s garage is but one example of a commercial real estate for rent, and one having very unique demands. A restaurant might be another. Likewise, a doctor or even dentist’s place of work will be linked with business property, as is the kind of property an organization could prefer to be employed to house a private school or maybe a daycare center. Almost everywhere you glance wherever industry in daily life takes place, you can find business property. Stores, offices, food establishments, co-ops plus auto lots all need commercial real estate. You can even find some warehouses that actually fall outside the border from the industrial description and qualify to offer as being a business provision. The easiest method to find the proper item of business property suitable for you is to talk with the very best commercial real-estate agency around town!

International Copyright Protection

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Copyright Intellectual Property can be protected at National and International. Copyright has international protection such as Berne convention, universal copyright convention, WIPO copyright Treaty, Rome convention, Brussels convention etc.

The International union for the protection of literary and artistic works was established in 1886 in Berne, Switzerland. It is popularly known as Berne Convention. It entered into force on 5th December, 1887 and it has been revised for five times. It is administered by world intellectual property organization (WIPO). The Berne convention has 38 articles and special provisions for the developing countries. The convention has established a minimum of protection of life plus 50 years or an alternative of fifty years from publication of anonymous work and pseudonymous work. India is a member of the Berne convention.

One of the International copyright protections is Universal Copyright Convention (UCC). The universal copyright convention was signed and entered into force on September 6, 1952. It was revised on 1971 at Paris. The protection given is for published as well as unpublished works. The member countries must grant a minimum copyright term of 25 years from publication, or life of the author plus 25 years. The foreign authors of other member countries must be granted exclusively rights for at least seven years.

The next International Copyright protection for the performers, producers of phonogram and broadcasting organizations is Rome convention. The Rome convention was completed on October 26, 1961 and entered into force on may 18, 1964 basically intend to protect the neighboring rights. Phonogram is a sound recording. The rights in respect of phonograms and performances and broadcasting are called neighboring rights.

The benefits of this convention are performers, producers of phonograms and broadcasters. The protection is granted for twenty years term will vary according to the nature of work. The eligibility to participate in this convention is that a state must be a member of either of the Berne convention or the universal copyright convention.

Another International Copyright protection is WIPO copyright Treaty. It was adopted by the diplomatic conference at Geneva on December 20, 1996 and entered into force on January 1, 1996. This convention is for the protection of rights of performers and produces of phonograms. The term of protection is fifty years.

Some treaties convention gives protection for the unauthorized duplication. On October 29, 1971, the convention for the producers of phonograms against unauthorized duplication of their phonograms is signed at Geneva. The main purpose of this Geneva Convention is to fight against the practice of piracy by third parties.

The convention relating to the distribution of programme- carrying signals transmitted by satellite and audio- visual works is Brussels convention signed on may 21 1974. The main purpose is to battle the misappropriation of satellite signals on an international level. The treaty on international registration of audio-visual works Geneva signed on April 20, 1989 at Geneva. It deals with the registration of audio- visual works at the international level.

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Fanning the Flames of “Media Created” Anxiety – A Break From Unnecessary Drama

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Tips for gaining control of your life…

The news media is more than a source for information and current events. It has become a “roller coaster ride” of drama and self-aggrandizement. We consumers of these presentations are swept up and our visceral anxiety responses are fanned into a frenzy. But why are swept up in this media blitz of emotion?

Since the dawning of the “Information Age” in the 1970’s, we have been steadily drawn into an escalating 24/7 need for worldwide news and the media has provided us with anxiety producing excitement from every corner of the world. Technology allows this instant communication and seems to encourage our “need to know” mentality. We “need to know” because we have a very primitive survival mechanism that stimulates our external focus on any threats, even perceived threats that may exist thousands of miles away, so our unconscious minds can protect us by preparing to fight or to flee from “danger.” When the Flight/Fight Response is triggered, our reactive, survival mechanisms take priority. We can react with “knee jerk” habitual patterns that are unique to our learned responses, but are born from the survival reaction. One major reaction that occurs for many people under threat is a reduced ability to creatively problem solve and communicate effectively. We react and often do not really think things through. When this occurs, mistakes can be made. Accidents can happen. People or projects can get hurt. Relationships can be harmed. Our world can suffer by becoming a victim to poor rational thought in cases of fear or media driven anxiety. It is an extra “heaping, helping” of annoying distractions that take us away from self-care, focus on priorities, and creative pursuits that promote productivity and well-being.

Just before 9/11/2001 our news media changed. Do you remember? About 3 months prior to the terrorist attacks on New York, Washington, DC, and Pennsylvania, the television news media upgraded their reporting to include, not just a “talking head” (reporter) giving us the “news” but also text messages flying by on the bottom of the screen, and often a graphic on the left of the “talking head.” Now we have to deal with 3 sources of information simultaneously. This multi-tasking creates added frenetic anxiety in coping with this increased input. Have humans evolved to keep pace with this new use of technology? When we are threatened, we have a response that NEEDS to know what is going on around us so that we can take action and survive any threat. We are often overwhelmed. We have learned to cope by becoming unconscious regarding this media craziness. The media fights to keep our attention. The media has evolved their approach to sensationalize their coverage, to yell at us even louder, with more graphic events that “demand” our attention. Even the weather news whips us with “STORM” coverage that makes weather events major news, even when it occurs hundreds of miles away!

To combat this media blitz on our senses we must do three things. First, we must become aware that we can become victims to sensationalism that may not necessarily be an immediate threat, and filter the news so that we can respond more appropriately. Secondly, as my friend Rodger Ruge suggests, we should consider a media “Fast,” where we reduce and limit the amount of media news that we subject ourselves to. For many of us, turning off the news, especially before bedtime, would be a very good option. The third necessary step is to practice self-care and strengthen our emotional foundations by eating better, avoiding caffeine, getting regular exercise, and practicing daily relaxation.

Awareness of the media frenzy can help protect us and our children from the “overwhelm.” Since the mid 1980’s, we have been deluged by new technologies that force us to react to news and information that is swirling around us. We have experienced: pagers, fax machines, cable TV with 500 channels, Cell phones, text messaging, e-mail, internet information, changes in media coverage of world “disasters,” “robo-calls” at dinner time, and huge expectations that we are plugged in 24/7 and can respond instantaneously even when we are driving our cars…. This is crazy making! Some people can handle this gracefully, in fact, some people can thrive in this environment. But most of us are just victims to our technology and can benefit from setting some limits on the ways that we use, and react to, our technologies… We need to evolve and to create survival strategies that meet our unique, individual requirements.

Please be smart and figure out how to “not become a VICTIM” to the media and our newest technologies!

When we see natural disasters on the TV, we think that we filter the visceral effects on our survival systems, but our unconscious often reacts to the possible threats that are perceive through our visual and auditory senses. When we witness “coverage” of war zones, murders, attacks, rapes, fires, or vehicular accidents, we may believe that this does not affect us at a “conscious level,” but we are still triggering the flight/fight response in some systems at an unconscious level. Have you ever noticed your heart race or your gut tighten when confronted by news or movies? Does your neck, jaw, or back react to accidents or disasters that you witness in person or on TV? Do thoughts of “media images” ever pop into your conscious mind as you try to sleep? We are bombarded by negative media attacks almost everyday.

Do media pundits ever whip you up with their “news coverage” or editorials so that anger or fear seem to rise to the surface of you or your loved ones? This can be emotionally and physically hard on our systems…. Be aware and do not get caught up in the media circus, if at all possible.

Final note. Many people are studying and applying the principles of the “Law of Attraction” believing that goal setting and positive attitudes toward achieving these goals is essential to success. World class competitive athletes have been using these “Sports Psychology” techniques in their training regimen for decades to achieve advantages in mental preparation in their events. When we get caught in the sensationalized, negative reporting by the various media we are sapped of our positive thoughts and energy. We lose our focus on attracting success and positive outcomes. In fact, we can be overwhelmed by negativity. This can strip you of your ability to problem solve in positive and creative ways. Negative thoughts can attract negative outcomes, mistakes, and ill health. Avoiding negativity (and negative thoughts) can be a path to better health and lead to positive outcomes. “Dwell in the Light” and when you feel overwhelmed, consider turning off the negative newscasts and immerse yourself in a book or audio program, or a video that will inspire you with positive; thoughts, actions, and emotions.

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Social Media Marketing – Wake Up to the Revolution, Market Your Business Online – Part 1

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Are you stuck in the wilderness of old fashioned marketing techniques or are you part of the new revolution?

You might ask, what is Social Media? I’ll ask you: under what rock have you been the last couple of years?

If you want to be part of the revolution I’ll share a few facts with you that will show you why Social Media is one of your most important and powerful marketing strategies to promote your business online TODAY.

What is this Monster then?

“Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.” As defined by Wikipedia

It is Facebook, Twitter, YouTube, LinkedIn, MySpace, Blogger, Digg, Orkut, Flikkr to mention a few.

Lets ponder on a few interesting facts that will undoubtedly demonstrate the enormity of this ever evolving media that is fast becoming the new economy of the world – A Big shift indeed!

– When you look at the worlds population, over 50% is under the age of 30 and 96% of them joined some kind of Social Media Network.

– Baby Boomers are joining in their masses

– Personal relationships are formed on these networks – 1 out of 8 marriages today met through Social Media

– It grows faster than any other media in history. To reach 50 Million users:

– Radio took 38 years

– TV took 13 years

– Internet took 4 years

– iPod took 3 years, BUT

FACEBOOK alone added 100 Million users in 9 months,

– today it is the number one activity on the web, outperforming the previous number one- pornography,

– In the USA today there are more online students than students who receive face-to-face education (revealed by a study done by the US Department of Education)

– There are 15 Million articles on Wikipedia (Wiki-Hawaiian term for QUICK). These articles is as accurate as the Encyclopedia of Britannica

– It is a truly on the go media/platforms

– People using it everywhere and at anytime

– It is used by young and old

– This will undoubtedly have an impact on the way you market yourself, your business and the quality of the product or service you render

– This bring a truly new meaning to the term “Word of Mouth Marketing”

This is the NEW ECONOMY, driven by people for people. Instead of having a selling mindset you have to shift to a listening mindset before you can even think of selling to that customer.

You have to come to the party. You must focus on providing high value content, product and service. If you get this right you’ll be able to start showing profits. Why?

People will trust YOU!

This is true for your business. It does not matter if you’re a business from home, a traditional brick and mortar business, an online internet business, or a big corporate business. YOU have to get educated.

Look out for Part 2

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Do Away With Household Garbage For A Redesign

Redesigning a house generates a substantial amount of waste. Nearly anything that is no longer necessary, which includes flooring, home furniture, and other household components, is going to require being discarded. Typically, someone can’t hold onto this and look ahead to their regular garbage pick up. They will desire to, as an alternative, consider Dirt Cheap Rubbish Removal to eliminate all of it quickly.

A remodel of a home signifies taking out and also eliminating a lot. From cleaning up the area and also getting rid of needless items to disposing of the flooring, cabinetry, and much more, the property owner may have a lot they are going to have to get rid of so they can bring in the newest things. They are going to wish to make certain they’ll receive a container they can fill with nearly anything they’ll wish to do away with so it will be kept contained as well as so it may be removed as soon as they may be completely ready. What this means is the person is going to want to work together with a rubbish removal business.

Anytime a person detects Dirt Cheap Rubbish Removals, they’re going to have the ability to work along with the business to have everything they do not want any longer picked up as well as removed so they don’t need to stress about it. This can make redecorating a house much easier as well as can help them ensure none of the outdated things get in the way.

Decluttering Blueprint – Step 4 – Organizing Your Family Room

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Is the gathering area (a.k.a. family room, living room, den, great room) in your home chaotic and cluttered? If so, try the following prescription to create a calm, comfortable and orderly space you’ll love to relax in and entertain family and friends.

  1. Pin down the purpose(s) of your room. Is it your intention to use the family room as a place to watch a movie, curl up and read, play with the kids, take a short nap and gather with friends? Whether you have the foregoing functions in mind or something different, move objects unrelated to the purpose of your room (shoes, clothing and the ironing board) to other more appropriate quarters of your home.
  2. Specify the major categories of items to be kept in your family room. For example:
  • Reading – books, magazines and newspapers
  • Media – TV, VCR, DVD, stereo, videos, CD’s, DVD’s and remotes
  • Toys – dolls, action figures and vehicles
  • Games – board games, puzzles and cards
  • Collections – photos, baseball paraphernalia, etc.
  • Sort everything in your family room into piles that represent the major categories identified in step #2. Begin with all surface items, and then move to objects stored in baskets, drawers, and cabinets. Smart tip: If you haven’t edited your belongings for a number of years, you will find it easier to sort large quantities of things by using a large box to hold the contents of each major category; the boxes will ensure your piles don’t spill over and get mixed up.
  • Cut out the clutter and organize what remains. Working with one category at a time, evaluate each item using the following rules: don’t keep anything you don’t love or use; reduce multiples of any single item; recycle all but the current issue of magazines and newspapers; dispose of broken and unwanted items by pitching them, giving them to someone else, selling, or donating them. Then put the remainder of items in order. For example, eliminate: duplicate pictures, out-of-focus pictures, and unflattering pictures. Then arrange the pictures you want to keep by date or theme, such as home, family, school, vacations, etc. Smart tip: As you’re weeding out clutter from each major category, let go of 20% more stuff than you have room for, that way new acquisitions will have a ready made home.
  • Arrange your room for comfort and functionality. When you have one space that serves multiple functions, consider setting up your room in zones – each to accommodate a different activity. For instance:
  • Reading and gaming. Place a game table and chairs where you have a good light source, it makes a great spot for perusing the paper and playing board games. The same table top can also double as a place to set out snacks when you have friends over. Mount shelving or spot a bookcase on an adjacent wall to house books and gaming materials.
  • Watching TV. Pick a good place to locate your TV and hide electronic gear in cabinetry if you don’t want to see it. Coordinate the arrangement of key seating pieces so you can readily see the screen (and take advantage of the view, if applicable). Position a magazine rack nearby and toss a throw over a plush armchair so you can cover up and catch a cat-nap when it’s chilly.
  • Playing. Tuck toys into baskets or storage ottomans that blend with the aforementioned zones. These types of containers offer an ideal way to store distracting clutter and make the family room a welcoming adult space after the kids have drifted off to dreamland.
  • If needed, use containers you have around your home to accessorize and containerize items that are easy to access. Family rooms are a magnet for books, papers, magazines, and supplies that get piled on the floor and table tops. However, you can organize these items with budget friendly solutions you likely have around your home.
  • Shoe boxes of the same size and color can be used to corral photos, letters, CD’s and more. Using multiple containers with the same color and symmetry will elevate the ordinary into an appealing collection.
  • Fruit crates, baskets, and sturdy totes can be used to hold books, magazines and newspapers.
  • Pottery, glass jars, and mugs are good holders for pens, clips, rubber bands, and push pins.
  • Ice cube trays, muffin tins, box lids, and cutlery trays make great drawer organizers.
  • Vintage luggage and picnic baskets stacked on top of each other work well as side tables and make for durable, attractive storage.
  • Slip items you want to confine into their new vessel and place them where they’ll be pretty and practical. That’s it! You now have a family room that’s organized, easy to clean, and makes smart use of your space.

Stay tuned-the next addition of the Decluttering Blueprint will be released soon.

The professional company logodrawstringbags provides all the information on imprint drawstring bags.

7 Questions To Ask Yourself Before Starting A Social Media Campaign

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Starting a social media campaign for your business is like entering into a relationship. For it to succeed over the long term you must be committed to it and have realistic expectations as to what you’ll get out of it.

Current statistics show that that 73% of Twitter registrants have posted fewer than 10 messages and one third have posted none at all.

The majority of Facebook fan pages give visitors no incentive to “like” the page. As well, they rarely develop ongoing communication campaigns catered to their fans.

These trends are a clear indication that both people and businesses are participating in social media with either no plan, no goals, or no idea why.

So before you make your first tweet, create a Facebook fan page, or start searching for Linked In connections, ask yourself these questions. The answers may help you better focus your time, resources, and better understand how to include social media into your company’s marketing program.

Why do I want to participate in social media?

With social media “experts” declaring that any business not tweeting or without a Facebook fan page is losing business to competitors, many entrepreneurs feel compelled to participate out of fear. This just leads to frustration when time and money is spent on setting up accounts and custom pages, only to not see any measurable results. The fact is that social media is like any other marketing tool and may not be right for every business. Even so, it must still be used effectively, perhaps as part of a bigger campaign, for any benefits to be seen.

Do I have the time and resources?

Unlike conventional marketing such as ads in a newspaper, direct mail, or even a web site, social media requires continuous attention. Depending on your business, this could range from a few minutes a day to over an hour. Do you have the time, desire and patience to make regular and relevant tweets or update your Facebook page? And while you could have a staff member or virtual assistant do this for you, that means allocating resources and money that you may or may not be able to afford, or could better be used elsewhere.

Can I continuously come up with great content?

Unlike a blog where you can post content on your own schedule, making social media work means posting interesting and relevant content on an ongoing basis. Depending on which guru you listen to, this can mean a few tweets a day to more than 10 per hour. Can you keep up this pace? And do you really have enough to say? Even sharing a mix of personal anecdotes, relevant links, retweets, and business information can only go so far before you start getting mentally exhausted – and frustrated.

What are my goals?

Unless you’re involved in social media for purely social purposes, it’s likely that you are hoping to get some form of financial return out of it. The goals of attracting more clients and more sales is what drives most businesses to social media in the first place. So let’s be realistic – from a business perspective, followers, friends, fans and connections are really nothing more than lists. And if the names on those lists are not the kinds of clients you would like to attract, then you may be preaching to the wrong crowd. The best thing to do is decide what your goals are from the start. For many businesses, clients can come from any geographic area or be any demographic, so social media may be ideal. Think about if you’re trying to create awareness for your company, product, or just you

What are my alternatives?

Social media is just one of hundreds of ways to reach people. Depending on your goals you may find some old fashioned methods produce better results with less resources. Trade shows, direct mail, email, seminars, networking events, newspaper ads, or publicity stunts can still garner the kinds of result you may be looking for. Many companies have successfully used social media to build word-of-mouth “momentum” that originally started from a conventional marketing campaign. Remember the old spice guy? That campaign started as just a television commercial and went on to become the most successful social media campaign ever.

Do people really care?

The open forum concept of Twitter, Facebook and Linked In groups allows for huge numbers of people to talk about common interests. But let’s be honest here. Is your business worthy of discussion? A client of mine who is a self employed dental hygienist was disappointed when her tweets and Facebook postings garnered little response. While they were quality posts, it seemed teeth cleaning was just not a big draw for online discussion. It can be tough to hear, but sometimes the world does not share your passion about your product or service.

How do I measure success?

While many web designers and consultants will point to Google Analytics when asked about return on investment, the fact is that ROI can only be measured in dollars and cents. Your time and resources are worth something, so you must put a value to them and factor that in when developing your social media campaign. If you make $80.00 an hour doing what your core service is, then investing 10 hours in social media will cost you $800.00. If you don’t make that money back in a reasonable period of time, then you will have a negative return. Factor in other costs such as a graphic designer or marketing consultant, and your costs will be even higher. Success should be defined by a set of criteria before you begin your campaign – social media or otherwise.

Think of social media as just one tool in your marketing toolbox. And the most effective marketing campaigns come from knowing what tools to use and when to use them, either alone or in combination.

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